Processed with VSCO with a2 presetBeneculture –  a streetwear concept formulated by 3 guys

When I went down to visit Vimal, Hemal, and Hasim and the Bene store in Birmingham to chat about our upcoming shoot, I was well impressed with their range of brands they represent, not to mention the shop – so crisp and white.

I had a few words with them to find out a little more about who they are, what Beneculture represents and how they are planning world domination.

I also did a shoot with some of their newest stuff, which was awesome. It was shot by the babe Ebun. You can also find a mini interview on her blog here if ya wanna have a sneak peak –  http://www.clubela.co.uk/2016/08/j-e-s-s-i-c-a.html

What’s your backgrounds? How did you guys start beneculture? 

We’re three fairly young guys, who love streetwear, and our aim is to leave a positive mark on the streetwear industry. We all have retail experience, either in stores or on outdoor markets. We were inspired to start our own business because we wanted to work for ourselves and have more creative freedom.

We spent some time researching the markets and thinking about what we wanted our brand to represent. Our main ethos is to support independent brands and help them reach new audiences. Since we launched, we also introduced a vintage collection and our very our brand, which is growing immensely in a short period of time. We also want to provide support and advice to designers/creatives and give them and us a platform to succeed.

What does bene culture represent?

Bene Culture represent a group of guys that what to leave a positive mark on the streetwear scene. Thats either helping  local creatives start off or hosting events that focus on art, music and fashion.

Obviously you have some sick brands at Bene, how do you make them selections or even come across the brands you want at bene?

Ultimately, we fill our store with brands that we love ourselves. Each member of the Bene Culture team has different ideas and styles that we like from a personal perspective, and we definitely try to bring that passion through to the business side of things.

We focus mainly on independent brands because we know how hard working the people behind the brands are are constantly striving to improve and expand their lines. We started with the French brand Tealer and now we have 16 independent brands stocked in the store including SCRT, Hoodlab, Sol Sol and Alcatraz Beach Club.

As well as brands that we approach, we are always happy to be contacted by brands who are interested in working with us, especially if they are Birmingham-based.

You guys have a store open in brum (beautiful by the way- so clean and crisp) what’s the plan for the future? Any other cities you want to aim to dominate?

At the moment we are planning on creating a scene. There is a massive amount of potential in our current location and we think it is realistic that Digbeth could be to Birmingham what Shoreditch is to London, and our dream is, for our store, and for the designers and artists that we represent and work alongside, to be at the forefront of that.

We would also love to have a few flag ships stores in different citys around world but that’s a long time away.

Ideally, what celebrity would you like to see in Bene Culture?

We would have to say kanye west. Whatever he releases ,good or bad gets attention and he is a massive trendsetter and style icon.

Shoutout to Bene for being awesome and answering all my questions so well and in depth. Check em out here –  http://www.beneculture.com/

XJX

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